Websites, marketing & automation for dental practices
Bring your practice's digital presence, marketing & operations up to date.
I help dental practices cut unnecessary software and marketing costs, save time with automation, and improve the systems that bring in and retain patients.
Whether you need a better website, clearer advertising, improved patient communication, a practical AI plan, or a fresh look at your current software stack, I can audit what you have and turn it into a focused path forward.
Origin
Born out of real practice modernization
When my brother purchased a 40+ year-old dental practice in a highly competitive market, he asked me to review the digital and operational systems behind it: the website, advertising, search presence, patient communication, software, and day-to-day workflows.
The practice needed a better website, a clearer way to evaluate marketing spend, stronger patient communication, and a practical review of the software tools affecting the team's time, the patient's experience, and the practice's budget.
That project became the model for this work. I now help other dental practices identify where they can cut costs, save time, and improve performance without getting buried in jargon or buying tools they do not need.
Packages
Defined engagements with clear scope
Start with a new website, a focused advertising setup, or a practical audit — turnaround times can be as quick as 48 hours when scope is tight.
$500-$1,000
New dental practice website
A fast, modern website built for dental practices that need a cleaner online presence without a bloated agency process.
- Content and image migration from your existing website
- Copy and imagery improvements where the existing content needs work
- Multilingual website options for practices serving multiple patient communities
- Fast load times, secure hosting, analytics, bot protection, and advertising integration
- Domain configuration and domain transfer support when needed
- Content management setup so the site can be updated over time
$250-$750
Google, Facebook & Nextdoor advertising
One-time setup or cleanup for local dental advertising campaigns and business profiles.
- Campaign setup for Google, Facebook, Nextdoor, or other relevant channels
- Business profile setup or improvement where needed
- Conversion tracking and traffic attribution setup where available
- Budget and spend recommendations based on your goals and market
- Multilingual campaign options when useful for your patient base
Free
Website, marketing & software audit
A practical review of your current website, hosting, marketing, patient communication, and practice software stack.
- Identify where costs may be cut or renegotiated
- Review website performance, content, hosting, SEO, analytics, and conversion paths
- Evaluate advertising setup, spend, tracking, and missed opportunities
- Look for ways to save staff time through workflow automation or better use of existing tools
- Outline where AI can be useful and where it is not worth the distraction
Free
AI consultation
A plain-English conversation about what AI can realistically do for a dental practice.
- Clarify what AI means in the context of dental operations
- Identify practical use cases for administrative work, communication, data review, and workflow support
- Separate useful automation opportunities from hype
- Discuss HIPAA-compliant options for workflows involving patient information
- Create a short list of next steps if AI or automation is worth pursuing
Services
What I help dental practices with
A practical set of services across websites, marketing, operations, design, and AI, scoped around what each practice actually needs.
Websites
Fast, modern dental websites with clear copy, strong technical foundations, and the practical integrations a practice needs.
- Website builds and landing pages with turnaround times as low as 48 hours when scope allows
- Content migration from your current site, including copy and imagery
- Existing content improvements so the site reads clearly and supports patient conversion
- Content management system setup
- Fast hosting, often with very low or no hosting cost depending on the project
- Bot protection, analytics, and advertising conversion tracking
- Domain configuration, DNS cleanup, and domain transfer support
- Multilingual website options
- Search and AI discovery optimization for Google, AI assistants, local search, and emerging discovery channels
- PMS or PRM integration, such as available appointment slots, when your software allows it
Digital marketing
Advertising, tracking, review generation, and referral systems built around practical growth for dental practices.
- Google, Facebook, Nextdoor, ChatGPT, and other relevant advertising setup
- Advertising spend analysis and optimization
- Business profile setup and improvement where needed
- Multilingual advertising campaigns
- Automated post-appointment review requests through email, text, or advertising workflows
- AI-generated review replies with optional approval before posting
- Referral tracking systems, including shareable patient referral links where appropriate
- Website attribution so new appointment requests can be tied to campaigns or referral sources
- Membership program setup and support
- Marketing and patient communication automations
Tech support & software consulting
Hands-on help with the digital systems that sit around the practice, from websites and ads to PMS/PRM tools, DNS, security, and migrations.
- Existing website maintenance and improvement
- Existing advertising cleanup, improvement, and spend analysis
- PMS and PRM consulting, including support for getting more value out of tools such as The Dental App
- PMS or database migration support
- Domain and DNS management
- General digital problem-solving and technical support
- Security and HIPAA compliance improvements, including mandatory MFA across practice software
Design
Clean, practical design support for dental practices that need a more polished and consistent public presence.
- Branding and visual identity support
- High-quality licensed imagery
- Marketing collateral
- Reusable email templates
- Website and landing page design improvements
AI & automation
HIPAA-compliant AI workflows and practical automations that reduce repetitive work and help the practice use its data and systems more effectively.
- HIPAA-compliant AI workflows and automations
- Record digitization support
- Practice data analysis using HIPAA-compliant AI workflows to find specific or general operational insights
- AI website chatbot options for scheduling support and high-quality answers to common patient questions
- Operational workflow automation for repetitive practice management tasks
- Open Dental or other PMS/PRM integrations when self-serve APIs or supported integration paths are available
- Automated patient communications through email and text
Notes
- Patient communication automation
- Where possible, I use your existing PMS or PRM for automated communications, including tools such as The Dental App, Flex, Archy, or similar systems. When the existing software cannot support the needed workflow, I can build custom workflows around the available integrations.
- Software integrations
- PMS and PRM integrations depend on what each system allows through its API, export tools, partner ecosystem, or available automation options. I can assess what is realistic during an audit.
Guarantees
Clear standards, HIPAA compliance & support after launch
Every project has clear expectations before work begins, and any work involving patient information is performed in a HIPAA-compliant manner from the start.
HIPAA compliance
Services, software, and workflows are designed to be HIPAA-compliant wherever patient information or protected health information is involved.
Warranty
I guarantee that all delivered work meets the specifications we agree on before work begins. If something does not match that scope, I fix the issue free of charge.
Support & training
I provide ongoing support, monitoring, and training as needed, including written and video documentation so your team can manage the finished work with confidence.
About Austin
I have spent more than 10 years building websites, marketing systems, software, integrations, and automation.
Since 2020, I have worked as a freelance software engineer on custom applications, CMS tools, data integrations, payment workflows, browser extensions, email systems, and automation across platforms like Shopify, NationBuilder, KeystoneJS, Typesense, Stripe, PayPal, and Authorize.net.
Before that, I founded and ran Nation Media, a website theme design and development business serving hundreds of customers. It became a certified NationBuilder Agency before I sold the business in 2020.
I hold a Bachelor of Science in Physics from St. Mary's College of California, where I graduated magna cum laude and played Division I soccer.
Get started
Start with a free audit or a short consultation.
Serving Dental practices anywhere in the United States. Based in Roseville, CA.